Let's talk about tariffs...

In light of recent tariffs on all imported raw aluminum and steel imposed by the current administration, we feel compelled to address how these changes may directly impact our pricing.

Since our inception, prioritizing affordability and price stability has been central to our mission. Despite rising costs due to supply chain disruptions during COVID-19 and more recently inflation, we have maintained steady pricing. We achieved this by operating efficiently and absorbing additional expenses ourselves. Initially, we believed our U.S.-based production would partially insulate us from these challenges, but unfortunately, it seems that may not be the case.

How Are We Affected by Tariffs?

We dual-source our products: some are made in Taiwan (Occult V2, Bodem AL, and Icon Grips), while others are manufactured here in Washington State (Omen V2 and Nora V2.5). Our Taiwanese-sourced products have always incurred tariffs. Upon arrival in the USA, they're processed by U.S. Customs, assigned a tax or duty based on their HS Code, and we must pay this duty for release. Several factors contribute to our pricing structure, including materials, labor, shipping, duty, business overhead, and retail margin. When any of these costs increase, we assess whether to absorb them or pass them onto our customers. Historically, we've absorbed these additional expenses.

For our U.S.-made goods, the cost dynamics differ. While material and labor are more expensive domestically, we benefit from lower shipping costs and no import duty. Typically, our materials are sourced within the USA, although we occasionally source Canadian alloy when supplies are tight. The recent tariffs on alloy could strain U.S. alloy supply, directly affecting both domestic and imported aluminum costs.

What Will We Do?

For now, we will do everything possible to maintain stable pricing. We recognize that inflation has increased pressure not only for us but also for our customers. Raising prices amidst the current noise is challenging for everyone involved. That said, if you've been considering purchasing any of our products, now might be a great time.

Thank you for supporting small businesses during these hectic times. Your support truly makes a difference and we greatly appreciate you. 🫶