KICKSTARTER ENDS IN...
Back this project now for first adopter pricing! This is the best deal you'll see on these rims and wheels.
BACK THE KICKSTARTERINTRODUCING THE COVEN
We didn't invent the wheel; but neither did our competitors. We’ve taken the time to craft a wheelset that’s not just good, it’s better. With so many brands placing aluminum wheels into their line as low cost entry level products, we felt there was a need for a more premium offering that has the same attention detail and high end finishings that are often reserved for much higher price point carbon wheels. Enter the Coven, an affordable high end alloy mountain bike wheelset backed by a lifetime - no questions asked - warranty.
BUILT for ABUSE
Some brands are satisfied with simply slapping their logo onto an open mold rim and calling it good. We know that’s not enough and set out to design a rim that would outperform our competition. Using 6069-T6 aluminum we added material where it mattered and removed it where we could to create a rim that can handle even the harshest terrain you throw at it, giving you peace of mind as you smash the trail ahead.
The DETAILS MATTER
We take pride in the precision of our manufacturing process. Every Coven wheelset is crafted with meticulous attention to detail, from the initial extrusion molds to the final packaging. Our wheels are hand built and trued to perfection ensuring they perform at their peak no matter what you bash them into. Whether you’re ripping down a technical descent or smashing laps at the bike park, you can count on our wheels to deliver a reliable experience every time.
LIFETIME WARRANTY
That not good enough for you? How about a lifetime warranty to back them up? That’s right—no fine print, no gimmicks. If your Coven rims break under normal riding conditions, we’ll replace them no questions asked. You’re making an investment in performance and reliability, and we’re standing behind that commitment with one of the best warranties in the industry. Just keep riding, we’ve got you covered.
ONYX | SILVER
What color would you choose?
ONYX
SILVER
CROWD SOURCED TO STAY RIDER OWNED
We chose crowd funding because it allows us to stay independently owned and community-driven. By crowdfunding, we can bring our wheel program to life with direct input from the riders who will use them, ensuring the product reflects consumer needs. Kickstarter helps us maintain transparency throughout the process, providing backers with exclusive early access and early bird pricing, all while gathering the resources needed to produce a high-quality rim and wheelset without venture backing. Let’s be honest, venture capitalists and corporations nearly tanked our industry with poor business practices and we don’t need suits and shareholders telling us what to do. This platform lets us stay true to our mission of building high quality, durable, and affordable products while keeping the business in the hands of the riding community.
You have a lot of choices when it comes to aftermarket wheels. Sure there might be cheaper options out there by bigger named brands, but we feel who you support now matters more than ever. Backing this project and putting our parts on your bike will allow us to reinvest in our business, employ more fellow riders, grow our product line, develop more innovative parts, and invest into the community we love.
